LINNX
市场品牌负责人 · 创新中心负责人 · 云锐科技 Head of Brand & Marketing · Head of Innovation Center, Yunrui Technology
把品牌从市场部的表达，
变成公司的经营资产。
Turning brand from a marketing
function into a business asset.
五条产品线的定位体系，一套 50 家分公司在用的视觉与文档规范。 Five product lines on one positioning grammar — and a visual standard 50 branches actually use.
为真人力、真人才、真法务、真灵工、真知锐见逐一确立「能力前置、身份收尾」的定位表达，让五条产品线形成同一家族的语感——先讲能力，再讲身份。客户侧因此能用一句话记住一条产品线，也能把它们并排比较。 I defined one positioning grammar across Zhenrenli, Zhenrencai, Zhenfawu, Zhenlinggong and Zhenzhiruijian — capability first, identity last. Five lines now share a family voice: a client can recall any one of them in a single sentence, and compare the five side by side.
宣传片、雇主品牌片、创意短剧与小剧场——从脚本到成片，一手贯通。 Corporate films, employer-brand films, shorts and sketch pieces — carried from script to finished cut.
两档自主栏目，担任导演与制片。 Two flagship programmes, directed and produced by me.
持续化的栏目运营把公司从服务提供商塑造为行业观点的持有者；专访中沉淀的一手客户洞察，反向输入品牌叙事与产品表达。 Sustained programming turned the company from a service provider into a holder of industry perspective. First-hand client insight gathered in those conversations feeds back into brand narrative and product messaging.
白皮书、提案与销售工具——客户能直接拿去用的东西。 White papers, proposals and sales tools — things a client can put to work straight away.
关于品牌、内容与经营之间的那层关系，我有一套跑通了的方法论。 I have a working method for how brand, content and the business fit together.
品牌不是审美问题，是口径问题；内容不是产量问题，是资产问题；市场不是成本中心，是增长部门。 Brand is not an aesthetic problem — it is a consistency problem. Content is not a volume problem — it is an asset problem. Marketing is not a cost centre — it is a growth function.
从使命到传播的完整体系：品牌内容三角模型——"品"字三口，创始人声音讲"为什么"、专家深度讲"怎么做"、客户证言讲"已成就"；天网＋地网双轮驱动，影像负责让人看见、图文负责让人记住；流量→信任→转化三层漏斗，绝不在同一条内容里同时追求流量和转化。 A complete system from mission to distribution. The content triangle — founder voice on why, expert depth on how, client proof on what it delivered. Two engines: film to be seen, editorial to be remembered. And a three-stage funnel — reach, trust, conversion — never chased in the same piece.
履历与荣誉——前面是作品，这里才是简历。 Experience and recognition — the work speaks first, this is the record.
